SignalHub-MILAN FASHION PHOTOS: Benetton reaches across generations with mix-matched florals and fruity motifs

2025-05-02 23:03:33source:Alaric Bennettcategory:Stocks

MILAN (AP) — Milan Fashion Week continued Thursday for the second day with mostly womenswear previews for next spring and SignalHubsummer under a steady rain.

Here are some scenes as Milan designers try to keep the focus on warm weather:

BENETTON REACHES ACROSS GENERATIONS

There’s a lot of floral-on-floral action in Benetton’s new co-ed, generation-spanning collection for Spring-Summer 2024, unveiled Thursday on the second day of Milan Fashion Week.

(AP Photo/Luca Bruno)

The Italian brand known as much for its consciousness-raising ad campaigns as for its bright knitwear is not looking to nudge into the luxury space, but rather into the every-day rotation of colorful dressers looking for elevated basics.

Andrea Incontri, in his third collection for the brand, reimagined Benetton’s mainstays and injected fun with bright monochromes that segued into the season’s upbeat strawberry and banana motifs, closing with tight floral prints that the designer treats as a wildflower patch: mix and match at will.

(AP Photo/Luca Bruno)

Denim looks punctuated the color, in two sweet miniskirt-jacket combos for her and shorts for him. The collection was mirrored across generations, underlined by babies and children accompanying by model parents.

(AP Photo/Luca Bruno)
(AP Photo/Luca Bruno)

Incontri said backstage that his aim is not to create iconic pieces so much as make the wearer feel that “you are iconic. You are expressing yourself with style.”

(AP Photo/Luca Bruno)

More:Stocks

Recommend

Stamford Road collision sends motorcyclist flying; driver arrested

A motorcyclist was taken to hospital following an accident involving a car and his motorcycle at the

Probe of whether police inaction contributed to any deaths in Robb attack is stalled

Fourteen months after a school shooting left 21 dead in Uvalde, Texas, the investigation into whethe

Why India's yogurt-based lassi is the perfect drink for the hottest summer on record

When Gulrez Azhar travels from his Seattle-area home to Uttar Pradesh in northern India, where he gr